Reach every learner on the channel they actually check.
Vacademy ships a unified Notification Hub for WhatsApp (Wati), email (AWS SES), push (Firebase), and OTP — with template management, delivery analytics, scheduled and automation-triggered sends. One workspace, every channel, audit-grade tracking.
- WhatsApp · Email · Push · SMS · OTP
- Template library with WhatsApp BSP approval
- Delivery + open + click + read analytics
- Wired into Automation + CRM
class_reminder_v3 → Class 9 · 42 learnersdelivered 42weekly_parent_digest → Parents · 124opened 96dunning_t24h → Failed payments · 6read 5live_session_start → Cohort 04 · 308delivered 297Why teams switch
The status quo is costing your team time and money
Email goes unread; WhatsApp gets seen
Email open rates for academies hover at 22%; WhatsApp open rates clear 92%. But most LMSes only send email. You're shouting into the void — and paying for it.
Twilio + Mailchimp + OneSignal is a four-tool tax
Most academies stitch together a paid SMS tool, an email vendor, a push provider, and a WhatsApp BSP — four bills, four dashboards, four sets of analytics, and no unified picture.
Manual sends don't scale and drift off-brand
Coordinators copy-paste reminders into WhatsApp groups every day. Tone drifts; content drifts; mistakes get made. Sends are slow, errors are public.
Inside the hub
Channels, templates, deliverability — one workspace
Real-time engagement across WhatsApp, email, push — with WhatsApp template previews and a send log per channel.
class_reminder_v3 → Class 9 · 42 learnersdelivered 42weekly_parent_digest → Parents · 124opened 96dunning_t24h → Failed payments · 6read 5live_session_start → Cohort 04 · 308delivered 297How a send actually runs
From template to delivered, with analytics
Notifications Hub is built on AWS SES (email), Wati (WhatsApp BSP), Firebase (push), and Meta Webhook integration. Templates are versioned, approved, and reusable across automation.
Author + approve the template
Build templates with merge variables ({{learner.name}}, {{course.title}}). WhatsApp templates go through Meta approval inside the hub; email templates render in a visual builder.
Pick channels + audience
Send one message via WhatsApp + email + push simultaneously. Audience can be cohort, segment, lead-stage, manual list, or anyone the Automation Engine routes here.
Schedule or trigger
Send now, schedule for later, or fire on a workflow trigger (e.g. 'after payment success', 'when quiz score < 60'). Time-zone-aware scheduling included.
Track + retry
See per-channel delivery, opens, clicks, read-receipts (WhatsApp), and unsubscribes. Failed messages auto-retry; persistent failures escalate to the source-of-record per learner.
What's inside
A real notification platform — built for academies
WhatsApp Business via Wati
Official WhatsApp Business API with template management, two-way chat, opt-in tracking, and read-receipts. We help you onboard the BSP.
Email via AWS SES
High-deliverability email with custom domain, SPF/DKIM/DMARC, and per-template analytics. Branded templates with merge variables.
Push via Firebase
Native mobile push (Android + iOS) and web push. Deep-link into specific course / chapter / chat — driving cohort re-engagement.
OTP across channels
OTP via WhatsApp, email, or SMS with rate limiting, retry logic, and tamper-proof verification logs. Replaces Twilio Verify for most use cases.
Meta Webhook integration
Status webhooks track WhatsApp delivery + read + reply events. Two-way conversations feed back into the CRM and chatbot threads.
Engagement analytics
Per-template performance, per-cohort engagement, per-channel comparison. Find your best-performing template and re-use it.
What changes after the first campaign
Reach + cost — both move
WhatsApp delivers 90%+ open rate vs ~22% for plain email.
Avg saved vs Twilio + Mailchimp + OneSignal + manual WhatsApp.
Cohort re-engagement uplift when WhatsApp is used alongside email.
Every send tracked: who, when, channel, template version, outcome.
Wired into the platform
Notifications are the output of the rest of the platform
Nothing in the hub runs in isolation — sends are triggered by Automation, CRM stage changes, attendance signals, exam outcomes, and payment events.
Auto-send 'class starting in 1 hour' WhatsApp + push 60 min before every live session.
Fire a 'low score' parent digest the day of the exam, in the cohort's language.
Dunning sequence: WhatsApp at T+24h, email at T+72h, phone-call task at T+7d.
Onboarding drip: 7 messages over 2 weeks for every new paid learner.
Built for every team
Who uses the Notification Hub
Marketing & Growth
- Run multi-channel campaigns from one dashboard
- A/B test subject lines, templates, channels
- Drop Mailchimp + Twilio + OneSignal vendor stack
Academic / Operations
- Auto-send class reminders + recap digests
- Parent communications on the channel parents actually check
- Compliance-grade audit log for every send
Customer Support
- Reply to WhatsApp queries inside the same hub
- See full notification history when a learner contacts support
- Trigger one-off transactional sends without scripting
Customer spotlight
Multilingual academy · 22,000 active learners
“We were paying Mailchimp + Twilio + a separate WhatsApp tool — $1,800/mo just to send messages. Vacademy did it all natively. WhatsApp opens hit 94%, our reactivation campaigns finally worked, and we ditched three vendors in one weekend.”
— Director of Marketing, Multilingual Academy
Frequently asked
Common questions from buyers
Does Vacademy supply the WhatsApp Business Service Provider, or do we bring our own?+−
Either. We default to Wati (recommended) and help with the Meta Business approval. If you already have an existing BSP, bring your credentials and we'll route through it.
How do you handle template approval?+−
Inside the hub, you draft a template, submit for Meta approval, and see status updates in real time. Approved templates become reusable across the Automation Engine; rejected ones come with the reason and an edit suggestion.
What about regulatory compliance — DLT, India?+−
Yes. DLT registration for SMS, opt-in capture for WhatsApp, unsubscribe handling for email, and TRAI / DPDP / GDPR-friendly audit logs. Used in production by Indian academies.
Can we A/B test messages?+−
Yes. Send variants to different audience splits and the hub auto-tracks which variant drove higher open / click / response. Winning variant can be promoted to the full audience automatically.
Does this support voice / SMS / RCS as well?+−
SMS is built in. Voice (IVR) and RCS are on the roadmap. For now, the four core channels (WhatsApp, email, push, SMS) cover 99% of academy needs.
Explore the platform
Pairs well with
From 4 vendors to 1 hub
Bring your top 3 templates — we'll wire them live.
Send us your most-used reminders (class reminder, dunning, parent digest, whatever). In a 30-min session we'll build them as approved templates and demo a multi-channel send to a sample cohort.